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·         Advertisement is a bargaining or make public to know about some things or service.
-          Iklan adalah suatu penawaran / membuat khalayak mengetahui tentang barang atau jasa yang di `tawarkan.

·         A good feature of the advertisement should have the following criteria:
-              Objective and honest
-             Interesting
-             Short and clear
-             Does not conflict with SARA and other product offensive


·         Ciri-ciri iklan yang baik :
-             Objektif dan jujur
-             Menarik
-             Singkat dan jelas
-             Tidak bertentangan dengan SARA dan menyinggung produk lain.

·            Language advertisement :
-             Easily understood
-             Easy to remember
-             Positive connotation and influence audiences
-             Growing curiosity for the people

·            Bahasa iklan :
-          Mudah dipahami
-          Mudah diingat
-          Berkonotasi positif dan memengaruhi khalayak
-          Menumbuhkan rasa ingin tahu pada khalayak
·         Example :

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